FROM THE USA TODAY BESTSELLING BOOK
You built it.It still runs on you.
Eighty-four questions about how your business actually works. Then a fourteen-page report, written from your answers, that names the one thing holding the rest back — and the ninety days that fix it.
One-time. No subscription. Scores on screen, full report by email in minutes.
Not a score and a suggestion. Fourteen pages, in this order, because the order is the point.
- 02
Scorecard at a glance
All five sections scored out of 25, your constraint named, and which of the four training phases you're in.
- 03
Executive summary
What's actually working, then the straight talk — written from your specific answers, quoting them back to you.
- 05
Deep dive: Credibility & first impressions
Whether a stranger can tell in ten seconds what you do and why you're worth more.
- 06
Deep dive: Revenue flow & lead handling
Where the leads you already paid for are leaking out.
- 07
Deep dive: People, culture & management
Whether the business can make a decision without you in the room.
- 08
Deep dive: Owner dependence
Everything that still routes through you, and what it costs.
- 09
Deep dive: Scale readiness
Whether growth would strengthen this business or break it.
- 10
Constraint analysis
Why your lowest section comes first, and what happens if you work on anything else.
- 11
Your 90-day sequence
Numbered, dated, in order. What to do, who does it, and by when.
- 13
Your toolkit
The worksheet your constraint calls for — the delegation ladder, the only-us list, whichever applies.
You catch leads better than almost anyone your size. Then look at where they land. You said a first-time visitor could understand what you do and how to buy within ten seconds on your website — you scored that a 1 out of 5. You said asking for reviews is a routine part of closing out a job — another 1. And you said that when you raise prices you keep nearly all your customers — a 1 again. Put those three answers side by side and the pattern is impossible to miss: you're doing the hard work of catching every fish, then dropping them into a boat with a hole in it.
A real paragraph from a real report. Every number in it came from that owner's own answers. Yours will quote yours — which is the difference between a report about your business and a report with your name at the top.
Credibility
First impressions, and whether you look like the obvious choice.
Revenue flow
Lead handling, follow-up, and where it leaks.
People
Culture, management, and decisions made without you.
Owner dependence
What still runs through you and only you.
Scale readiness
Whether growth would help or hurt right now.
Each is scored out of 25. The lowest one is your constraint, and everything in the report is sequenced around fixing it first — because growth doesn't fix a broken business, it exposes it.
- 1
Answer 84 questions. 10–15 minutes. They're about how the business actually runs day to day — who does what, what happens when you're away, what a stranger sees when they find you.
- 2
See your scores immediately. All five sections, scored, with your constraint named, the moment you finish.
- 3
Read the report. Fourteen pages in your inbox a couple of minutes later. Written from your answers, not assembled from a template.
- 4
Work the ninety days. The sequence is numbered and ordered. Start at one.
At day 90 we send you a link to retake the whole thing at no charge, and the second report shows you what moved and what didn't — section by section, against your original scores.
Most assessments tell you where you stand once. This one tells you whether the work worked.
ONE-TIME
$97
- 84 questions, 10–15 minutes
- Scores on screen the moment you finish
- A 14-page report by email, minutes later
- A numbered 90-day sequence
- A free retake at day 90 to measure what moved
No subscription. No upsell to sit through.
Jim Fitzgerald has founded four companies. The best known is Taradel, which he grew to $30 million a year serving 25,000 small-business customers, with twelve consecutive years on the Inc. 5000 before he sold it. He is the author of The Million Dollar Hurdle, a USA Today bestselling book, and the diagnostic is built on the same framework.
He wrote it because he was that owner first — the best technician, the closer, the collections department, and the guy answering the phone at nine at night.
The Million-Dollar Deep Diagnostic is a Fitzgerald Growth Partners product.